PORTFOLIO

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Sain teht\u00e4v\u00e4ksi mallintaa 3D-Tuotekuvat Maxx Gearin - Korjauskitti sarjalle. N\u00e4m\u00e4 kuvat tulivat verkkokauppa- ja painomateriaalik\u00e4ytt\u00f6\u00f6n, jaettavaksi j\u00e4lleen myyjille. T\u00e4ss\u00e4 tapauksessa tuotteita oli 5 kappaletta joista 4 kesken oli samanlainen pakkaus. T\u00e4m\u00e4 tarkoitti vain kahden erilaisen pakkauksen mallintamista viitt\u00e4 tuotekuvaa varten ja tietysti alempia kustannuksia kun jokaista tuotetta ei tarvinnut mallintaa erikseen. Eli samoja 3D-malleja voitiin hy\u00f6dynt\u00e4\u00e4 useissa versioissa, vaihtamalla vain etiketti.<\/p>\n\n
T\u00e4m\u00e4 l\u00e4hestymistapa teki ty\u00f6st\u00e4 paitsi tehokasta, my\u00f6s kustannustehokasta. Visuaalinen yhten\u00e4isyys ja s\u00e4\u00e4stetty tuotantoaika olivat selkeit\u00e4 hy\u00f6tyj\u00e4 asiakkaalle.<\/p>","cclass":"","ccpadding":"","ccimages":"","cimgclass":"","ctemplate":"Portfolio-bigTitleAndDesc-tpl","ccustomcolor":""},{"MIGX_id":"1","ctitletxt":"","ctxt":"Tuotevariaatiot","cclass":"","ccpadding":"","ccimages":"[{\"MIGX_id\":\"1\",\"sectionimagecaption\":\"3D Tuotekuva - Maxx Gear - Metal Putty\",\"secimageborder\":\"\",\"secimagefile\":\"assets\\\/images-2024\\\/portfolio\\\/6418091141504-1-maxx-gear-metal-putty-250g-f.webp\",\"cdisplayas\":\"1\"},{\"MIGX_id\":\"2\",\"sectionimagecaption\":\"3D-Tuotekuva - Maxx Gear - Plastic Putty\",\"secimageborder\":\"\",\"secimagefile\":\"assets\\\/images-2024\\\/portfolio\\\/6418091141528-1-maxx-gear-plastic-putty-250g-f.webp\",\"cdisplayas\":\"1\"},{\"MIGX_id\":\"3\",\"sectionimagecaption\":\"\",\"secimageborder\":\"\",\"secimagefile\":\"assets\\\/images-2024\\\/portfolio\\\/6418091141542-1-maxx-gear-fiberglass-putty-250g-f.webp\",\"cdisplayas\":\"1\"},{\"MIGX_id\":\"4\",\"sectionimagecaption\":\"\",\"secimageborder\":\"\",\"secimagefile\":\"assets\\\/images-2024\\\/portfolio\\\/6418091141566-1-maxx-gear-wood-putty-250g-f.webp\",\"cdisplayas\":\"1\"},{\"MIGX_id\":\"5\",\"sectionimagecaption\":\"\",\"secimageborder\":\"\",\"secimagefile\":\"assets\\\/images-2024\\\/portfolio\\\/6418091141603-1-maxx-gear-universal-putty-1kg-f.webp\",\"cdisplayas\":\"1\"}]","cimgclass":"","ctemplate":"Section-Gallery-2025-tpl","ccustomcolor":""}] [tv.sectionimages] => [tv.portfolioHeroImage] => assets/images-2024/portfolio/6418091141566-1-maxx-gear-wood-putty-250g-f.webp [tv.portfolio-card] => 1 ) 

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Mitä jos joulupukin reki rakennettaisiin uusiksi, niin kuin kunnon autoharrastaja sen tekisi?
Sain tehtäväkseni suunnitella ja 3D-visualisoida modernisoidun version joulupukin legendaarisesta ajopelistä, jossa tyyli, käytännöllisyys yhdistyisi. Toimeksiantona oli luoda kokonaisvaltainen, näyttävä 3D-malli, jota voisi käyttää joulun ajan Quickloader mainoskampanjoissa. Sain melko vapaat kädet designin puolesta, ainoana vaatimuksena oli, että mukana olisi kunnolla asennetta ja tietenkin... lahjasäkki, joka olisi kiinnitetty Quickloaderin kuormaliinoilla.
","cclass":"","ccpadding":"","ccimages":"","cimgclass":"","ctemplate":"Portfolio-bigTitleAndDesc-tpl","ccustomcolor":""},{"MIGX_id":"2","ctitletxt":"Rakennetta ja räminää – reki, jolla kelpaa lähteä kierrokselle","ctxt":"
Visualisoinnin keskiössä oli täysin uudistettu reki – enemmän tuning-projekti kuin perinteinen poroajoneuvo. Tein kaiken 3D-mallinnuksen käsin:
\n 
\n Järeä alusta ja jykevä jousitus mahdollistavat vauhdikkaat laskut katoille ilman kolhuja.\n 
\n 
\n Ruostumattomasta teräksestä valmistetut jalakset koristeltuna liekkigrafiikoilla tuovat särmää – ja vauhtia.\n 
\n 
\n Korkeatehoiset valot varmistavat, että joulupukki näkee minne mennä, olipa sää mikä tahansa.\n 
\n 
\n Pehmeät, kirkkaanpunaiset nahkaistuimet tekevät matkasta mukavan pitkänkin jakelun aikana.\n 
\n 
Ja kruununa: massiivinen lahjasäkki huolellisesti sidottuna Quickloaderin kuormansidontaliinoilla – turvallisesti, tyylikkäästi ja näyttävästi.\n 
\n
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Tein 3D-visualisointikuvituksen Rakennuskemian yritysjoulukorttiin, jossa esittelen piparkakkutalon karkkikatolla, kauniisti aseteltuna puiselle pöydälle. Tämä lumoava kuva yhdistää perinteisen joulun tunnelman nykyaikaiseen 3D-visualisointiin, luoden ainutlaatuisen ja mieleenpainuvan tervehdyksen. Kuvittele, kuinka myös sinun yrityksesi voisi erottua ja vahvistaa brändiään käyttämällä 3D-kuvituksia markkinointimateriaaleissaan. Olipa kyseessä sitten yritysjoulukortti, tuotelanseeraus tai mainoskampanja, räätälöidyt 3D-visualisoinnit voivat tuoda tarinasi eloon ja tehdä viestistäsi unohtumattoman. Suosittelen sinua rohkeasti hyödyntämään 3D-kuvituksen mahdollisuuksia erottuaksesi kilpailijoistasi ja lumotaksesi kohdeyleisösi.
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Aina ei tarvitse olla kyse seksikkäästä tai muuten vaan näyttävästä tuotteesta, jotta 3D-mallinnus kannattaa. Tuotteen 3D-mallinnus, yhdelle arkisimmista, mutta käyttökelpoisimmista tuotteista, nimittäin ilmastointiteipille. Ei ehkä se \"seksikkäin\" aihe, mutta sehän se tässä juju onkin, sen ei tarvitse olla. Tässä oli mahdollisuus näyttää, että 3D toimii loistavasti myös tuikitavallisille arjen tuotteille, kun tarkoitus on palvella käytännön tarpeita.
","cclass":"","ccpadding":"","ccimages":"","cimgclass":"","ctemplate":"Portfolio-bigTitleAndDesc-tpl","ccustomcolor":""},{"MIGX_id":"3","ctitletxt":"","ctxt":"
3D-Mallinsin teipin realistisesti oikean tuotteen pohjalta: mustakumipinta, rullapinnan tekstuuri ja materiaalien kiilto silmäiltiin kohdilleen, jotta lopputulos toimisi mahdollisimman hyvin digitaalisessa ympäristössä. Lopputuloksena syntyi 3D-tuote, jota voidaan käyttää eri yhteyksissä:
\n 
\n Verkkokauppakuvana, kun halutaan neutraali ja tyylikäs tuotekuva ilman valokuvastudiota\n 
\n 
\n Markkinointimateriaalissa, kun halutaan tuote esiin edustavasti eri kulmista\n 
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\n POS-esillepanoissa ja hyllyplanogrammeissa , kun tuote pitää liittää visuaalisesti osaksi muita konsepteja\n 
\n \n
\n
Ja mikä parasta – kun malli on kerran tehty, sitä voidaan käyttää uudelleen eri formaateissa, taustoilla ja kampanjoissa ilman lisäkuvauksia.
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\n\n
Projekti oli hyvä esimerkki siitä, miten yhdestä tuotemallista saadaan tehokkaasti rakennettua monta visuaalista versiota – kun rakenne pysyy samana ja vain ulkoiset elementit, kuten etiketit, vaihtuvat. Erityistä huomiota vaati munakennon ikoninen pinta sekä se, miten etiketti asettuu koko pakkauksen yli luonnollisesti ja siististi.
\n\n
Haasteelliset muodot ja tekstuurit vaativat tarkkaa 3D-mallinnusta, jotta lopputulos näyttää oikealta niin lähikuvissa kuin tuotekatalogissakin.
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\n\n
Koska kyse oli oluesta, oli selvää että tölkin pinnalle tarvittiin helmeilevät kondensiopisarat – se viimeinen yksityiskohta, joka tekee kylmän oluen näköisestä juuri oikean. Tein jokaiselle tölkille omat pisaravariaatiot, jotta kuvissa tölkit eivät näytä kopioilta toisistaan. Pienillä eroilla saadaan aikaan luonnollinen fiilis, vaikka kaikki kuvat on tehty digitaalisesti.
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Läpinäkyvät tuotepakkaukset, kuten tämä pieni muovikippo tuovat 3D-mallinnukseen ihan oman lisähaasteensa. Kun materiaali ei peitä mitään, täytyy ottaa huomioon kaikki: pakkauksen rakenteet, paksuudet, saumakohdat… ja tietenkin sisältö.
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Tässä tapauksessa purkin sisällä on pieniä rakeita, jotka halusin saada näyttämään siltä kuin ne olisi oikeasti kaadettu sisään. Niinpä käytin fysiikkapohjaista simulaatiota, jolla “kaadoin” rakeet purkkiin luonnollisen näköisesti. Lopputulos on realistinen ja yksityiskohtainen – juuri sellaista jälkeä, mitä läpinäkyvä tuote vaatii näyttääkseen hyvältä digitaalisesti.
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Aidosta näytteestä digitaaliseksi kopioksi
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Tehdas toimitti asiakkaalle näytetuotteen, jonka perusteella 3D-mallinnus tehtiin. Tavoitteena oli vangita tuotteen muoto, väri ja materiaalin tuntu mahdollisimman realistisesti.
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 3D-mallinnus antaa vapauden kokeilla
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Koska kyseessä oli täysin uusi tuote, halusi asiakas testata erilaisia etikettivaihtoehtoja. 3D-visualisointi mahdollisti nopeiden mockupien tuottamisen, jolloin eri versiot voitiin esittää käytännössä identtisinä valokuvamaisina kuvituksina.
Kuvakulmat eri käyttötarkoituksiin
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Tuotteista luotiin kaksi kuvakulmaa: yläviistosta edestä markkinointia varten sekä suoraan edestä hyllykuvasuunnittelua varten. Tämä helpotti sekä esitemateriaalien suunnittelua että käytännön myymäläasettelun visualisointia.
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Nestemäisten ja läpinäkyvien materiaalien mallintaminen on oma taiteenlajinsa. Tässä projektissa oli tärkeää saada aikaan uskottava vaikutelma kirkkaasta nesteestä, jonka olemassaolo on hienovarainen mutta silti erottuva.
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Mallinnus fyysisen näytepullon pohjalta
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Asiakkaalta saatu etikettivapaa näytepullo toimi pohjana 3D-mallille. Pullo mallinnettiin tarkasti, ja visuaalinen aitous säilytettiin pienimpiä yksityiskohtia myöten.
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Etiketti lisättiin digitaalisesti lopuksi
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Etiketti toimitettiin painotiedostona, ja se sijoitettiin mallinnettuun pulloon jälkikäteen.
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Efektimaali tuotesarja. Nopeasti kuivuva koristava akryylimaali puusta, metallista, alumiinista, lasista, kivestä ja erilaisista muoveista valmistetuille pinnoille. Kromi, kulta ja bronssi
Toimeksiantoon kuului 3 spraymaalipurkkia, jotka ovat identtiset rakenteeltaan. Sain asiakkaalta tuotteen käteen, mallinsin yhden ja tein variaatiot vaihtamalla etikettiä ja korkin materiaalia. Korkin materiaalit oli hieman haastavia luoda mutta lopputulos oli silmää miellyttävä.
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